Aliens Among Us

The McAllister Code is a fictional approach to marketing that is out of this world! Go on a journey through time and space as two aliens convince Steve McAllister to turn his hometown of Sarasota, Florida into a marketing mecca. Filled with great information, a lot of laughs, and a story about getting back to the basics of humanity that will keep the pages turning, The McAllister Code is a must for anyone seeking purpose in their business and in life.

In the midst of a brutal hurricane season, after seeing an incomprehensible object shoot through the night sky, Steve McAllister receives a strange email stating that his latest book has been picked up for publication. The only problem is that he hasn’t written it. Setting out to unearth the mystery of the errant press release, Steve meets two aliens who charge him with a foreboding task – turn the city of Sarasota, Florida into a marketing mecca.

With a handful of guiding principles and a bevy of philosophical ideologies, the two wise-cracking extraterrestrials take Steve on a journey through time and space in order to teach him the finer points of industry and how his community can prosper in the new millennium. Filled with humor, wisdom, and intrigue, The McAllister Code is the definitive allegorical journey of one man on a quest to write his world.

As the Second Iteration of The McAllister Code comes to life via this blog, catch up with how it all began by ordering a copy of The McAllister Code: The First Iteration eBook.

The McAllister Code eBook is available NOW!

Throughout the month of February, 50% of all eBook sales from this website will go to Haitian relief.

As an added BONUS, if you order The McAllister Code now, you will also get a free copy of the 38 page eBooklet “Developing Positive Habits in Social Network Marketing” by Steve McAllister!

Got Kindle? We’ve got you covered.

Click our Kindle and add The McAllister Code to your digital library now.

Do you want a change from all of the textbook business manuals? Shouldn’t growing your business be fun and enjoyable as well as educational and lucrative? The McAllister Code is just the book for you.

Here’s the lowdown on how this book actually came about and how it can help you. In August of 2005, Steve McAllister received an email containing a press release which stated that his book, The McAllister Code, had been picked up for publication by Pelican Bay Books. Unfortunately, Steve hadn’t ever heard of the book much less written it.

Apparently, the book was about aliens who got stranded in Sarasota during a hurricane and liked the place so much that they decided to stay and create it into marketing mecca. When Steve looked into it, he found that Pelican Bay Books and Gulf Gate Public Relations, the company responsible for the press release, didn’t exist either.

Though he attempted to dismiss the email as a hoax, Steve couldn’t get past the fact that it was a rather intriguing idea. After reaching dead ends trying to contact the supposed public relations firm by phone and email, he followed the given address of the firm to find that it was the home to a rehabilitation counseling center. Realizing that his own addictions had sabotaged his own aspirations numerous times, the author knew that it was more than just coincidence.

While the idea swirled around in his head during the following years, Steve worked as a Psychiatric Technician in a local behavioral center and researched the tenets of marketing as well as the evolution of consciousness. Steve realized that marketing wasn’t just letting others know about one’s business in order to increase profitability, but also growing as a person to increase one’s service to the community.

Utilizing the tenets of over a dozen different ideologies including Joseph Campbell’s Hero’s Journey, the Major Arcana of the Tarot, the Buddhist Eightfold Path to Righteousness, David Hawkins’ Stages of Consciousness, the Twelve Steps of Alcoholics Anonymous, Stephen Covey’s Seven Habits, the Four Elements, the Bible, and more, Steve developed an outline that would serve as the Code by which he would write the book that had been mysteriously attributed to him.

Here is what people are saying about The McAllister Code…

“The McAllister Code is another fine example of the talent and unbridled imagination of Steve McAllister. I look forward to seeing what’s next from this innovative author.”

Rick Hughes, Anything Arts

“A rollicking romp of a book. But don’t let the humor lull you into thinking that this is just a light-hearted trifle. Steve McAllister has come armed with ideas and he’s not afraid to use them. The McAllister Code will make you laugh, but it may very well make you look at yourself and your world in a very different way.”

“The McAllister Code is more than a story. It is a journey into truth. In this fantastic story, Steve McAllister shows that we have the answers to our questions right in front of our faces. We simply need to open our eyes to the signs of truth all around us in order to put the pieces together.”

Kevin Pierce, Massage Therapy Body of Knowledge

“The planets certainly aligned, guiding Steve McAllister’s keystrokes as his ingenuity and imagination neatly merged reality with fiction! The McAllister Code is a manuscript I simply could not put down once I began the journey – flipping through the pages and through the annals of time. All five senses (and perhaps even a sixth or seventh) were enrapt in this novel as McAllister transported me through the ages and through every emotion one can imagine. Marketing the World was his appointed task by two lovable and humorous aliens. But what emerged was, simply put, an age-old belief system reminding us to love one another and understand that we are all one … and to follow our dreams and our destiny. For once we do this, we undoubtedly succeed in our business and personal relationships.”

Judy Dean, President and Executive Producer of POPS Extras!, Inc.

“A book really has to keep my attention for me to actually read the book instead of skim over it quickly. This was one of those books that you just cannot put aside. Ask my wife, I forgot about the dog having to go outside. This is precisely what people need to hear. Many folks have the same thoughts and feelings, but will not break free from their shells. I believe that once a person reads this book, it will encourage them to step beyond the self imposed comfort zones and start to develop change in their business and personal life.”

Ken Crawford, The Green Apartment Blog

“Steve has crafted a tale of exploring everyday magic like few others have done. He reaches into rarely accessed areas of our mind and easily connects aspects of an evolved belief system that might surprise some readers, enjoyable yet thought provoking. At first, the marketing thingie was tough to get into, but as the story evolved, it made a lot of practical, and yes, metaphysical sense.

At times, the writing is actually quite poetic. Clearly, he is practicing what his story seeks to create in his readers, finding one’s real joy first in how they might live their life and allowing it to wash over everything else around them.

From his intuitive comments about such things as busy-ness to his alien’s referencing the silliness of Larry, Moe, and Curly, you will be entertained by a unique brand of humor, sometimes silly, sometimes deadpan, and always well-positioned inside his story development. Expect the trip to sweep you into places you’d never imagine ever seeing. More than once, he’ll leave you smiling with delight at the stops you’ll make along the way to his conclusion.

Starting with “it’s all energy” and ending with “writing the world”, he guides us into an imaginary world that’s remarkably close to the day to day reality most of us already know. Yet, in his own creative way, it’s also a parallel world somewhat akin to the classic work of “Who Moved My Cheese”. Steve leads his reader through a logical process and when done presents a rather profound message that I’m guessing a number of readers like myself have been waiting to hear.”

David O’Neal, Management Alternatives

“Fiction reveals truth that reality obscures.”

Ralph Waldo Emerson

The McAllister Code eBook is available NOW!

Throughout the month of February, 50% of all eBook sales from this website will go to Haitian relief.

As an added BONUS, if you order The McAllister Code now, you will also get a free copy of the 38 page eBooklet “Developing Positive Habits in Social Network Marketing” by Steve McAllister!

Got Kindle? We’ve got you covered.

Click our Kindle and add The McAllister Code to your digital library now.