The Adventure Begins…

January 11, 2010

The McAllister Code is a fictional approach to marketing that is out of this world! Go on a journey through time and space as two aliens convince Steve McAllister to turn his hometown of Sarasota, Florida into a marketing mecca. Filled with great information, a lot of laughs, and a story about getting back to the basics of humanity that will keep the pages turning, The McAllister Code is a must for anyone seeking purpose in their business and in life.

In the midst of a brutal hurricane season, after seeing an incomprehensible object shoot through the night sky, Steve McAllister receives a strange email stating that his latest book has been picked up for publication. The only problem is that he hasn’t written it. Setting out to unearth the mystery of the errant press release, Steve meets two aliens who charge him with a foreboding task – turn the city of Sarasota, Florida into a marketing mecca.

With a handful of guiding principles and a bevy of philosophical ideologies, the two wise-cracking extraterrestrials take Steve on a journey through time and space in order to teach him the finer points of industry and how his community can prosper in the new millennium. Filled with humor, wisdom, and intrigue, The McAllister Code is the definitive allegorical journey of one man on a quest to write his world.

As the Second Iteration of The McAllister Code comes to life via this blog, catch up with how it all began by ordering a copy of The McAllister Code: The First Iteration eBook.

Throughout the month of February, 50% of all eBook sales from this website will go to Haitian relief.

As an added BONUS, if you order The McAllister Code now, you will also get a free copy of the 38 page eBooklet “Developing Positive Habits in Social Network Marketing” by Steve McAllister!

The McAllister Code eBook is available NOW!

your copy of the first iteration today!
Order “The first iteration” in eBook and subscribe to The McAllister Code blog to read the second iteration as it comes together.

Got Kindle? We’ve got you covered.

Click our Kindle and add The McAllister Code: The First Iteration to your digital library now.



Here is what people are saying about The McAllister Code

The McAllister Code is another fine example of the talent and unbridled imagination of Steve McAllister. I look forward to seeing what’s next from this innovative author.”

Rick Hughes, Anything Arts

“A rollicking romp of a book. But don’t let the humor lull you into thinking that this is just a light-hearted trifle. Steve McAllister has come armed with ideas and he’s not afraid to use them. The McAllister Code will make you laugh, but it may very well make you look at yourself and your world in a very different way.”

Burt Kempner, Writer/Producer

The McAllister Code is more than a story. It is a journey into truth. In this fantastic story, Steve McAllister shows that we have the answers to our questions right in front of our faces. We simply need to open our eyes to the signs of truth all around us in order to put the pieces together.”

Kevin Pierce, Massage Therapy Body of Knowledge

“The planets certainly aligned, guiding Steve McAllister’s keystrokes as his ingenuity and imagination neatly merged reality with fiction! The McAllister Code is a manuscript I simply could not put down once I began the journey – flipping through the pages and through the annals of time. All five senses (and perhaps even a sixth or seventh) were enrapt in this novel as McAllister transported me through the ages and through every emotion one can imagine. Marketing the World was his appointed task by two lovable and humorous aliens. But what emerged was, simply put, an age-old belief system reminding us to love one another and understand that we are all one … and to follow our dreams and our destiny. For once we do this, we undoubtedly succeed in our business and personal relationships.”

Judy Dean, President and Executive Producer of POPS Extras!, Inc.

“I was sitting on the edge of my seat wondering what was going to happen next. Read it. You won’t be sorry you did.”

Christine Alexander, Improv Actor

“A book really has to keep my attention for me to actually read the book instead of skim over it quickly. This was one of those books that you just cannot put aside. Ask my wife, I forgot about the dog having to go outside. This is precisely what people need to hear. Many folks have the same thoughts and feelings, but will not break free from their shells. I believe that once a person reads this book, it will encourage them to step beyond the self imposed comfort zones and start to develop change in their business and personal life.”

Ken Crawford, The Green Apartment Blog

“Fiction reveals truth that reality obscures.”

Ralph Waldo Emerson


The McAllister Code eBook is available NOW!

your copy of the first iteration today!

Got Kindle? We’ve got you covered.

Click our Kindle and add The McAllister Code to your digital library now.



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