The McAllister Code is a fictional approach to marketing that is out of this world! Go on a journey through time and space as two aliens convince Steve McAllister to turn his hometown of Sarasota, Florida into a marketing mecca. Filled with great information, a lot of laughs, and a story about getting back to the basics of humanity that will keep the pages turning, The McAllister Code is a must for anyone seeking purpose in their business and in life.

In the midst of a brutal hurricane season, after seeing an incomprehensible object shoot through the night sky, Steve McAllister receives a strange email stating that his latest book has been picked up for publication. The only problem is that he hasn’t written it. Setting out to unearth the mystery of the errant press release, Steve meets two aliens who charge him with a foreboding task – turn the city of Sarasota, Florida into a marketing mecca.

With a handful of guiding principles and a bevy of philosophical ideologies, the two wise-cracking extraterrestrials take Steve on a journey through time and space in order to teach him the finer points of industry and how his community can prosper in the new millennium. Filled with humor, wisdom, and intrigue, The McAllister Code is the definitive allegorical journey of one man on a quest to write his world.
As the Second Iteration of The McAllister Code comes to life via this blog, catch up with how it all began by ordering a copy of The McAllister Code: The First Iteration eBook.

Throughout the month of February, 50% of all eBook sales from this website will go to Haitian relief.
As an added BONUS, if you order The McAllister Code now, you will also get a free copy of the 38 page eBooklet “Developing Positive Habits in Social Network Marketing” by Steve McAllister!

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I stood alone staring at the items on the slab for quite awhile. Though the aliens had walked me through their meanings, I still sensed that my journey had just begun. For although I went through the steps and even felt what it was like to experience them in all of their glory, I knew that it was only in my mind and that the real experience would be drastically different than flaming wands and coins growing from trees.

“Are you ready for the next stage,” I heard Iman say.

As I turned to look at him, the snow-covered landscape disappeared and the three of us were once again smack dab in the middle of the nebulous void.

“Where did everything go?” I asked, turning 360 degrees to survey the encroaching inky blackness.

“Into another crevice of your mind,” said Yewell. “There are plenty of them, you know. More pockets than a pair of cargo pants.”

“That’s one of the ways that you’re able to manage all of your thoughts,” said Iman. “Can you imagine experiencing all of the thoughts in your head simultaneously?”

“Not really,” I said. “Would that be so bad?”

Iman and Yewell looked at each other, blinking large bovine eyes. They each took a step toward me and placed a hand on my shoulder, much like they did when they first gave me the Estralarian Mind Meld.

“This might sting a little,” said Yewell. Read more »

I looked down at the cup in my hands, amazed not only at the beauty of the cup, but that the gifts I brought to my community were of such value that they were worthy of an ornate vessel.

“We could arrange a coffee mug if it makes you feel more comfortable,” said Yewell.

He was sitting on the edge of a large stone slab, and Iman stood on the other side. On the slab were the sword, the wand, and a bunch of coins. I was hesitant to put the cup down since it felt so good in my hands, but I knew that it belonged with the other items and was sure that the aliens had much more to show me. I placed the cup on the slab and looked at Yewell.

He stared at me nonchalantly and blinked his large black eyes like a cow, cognizant of my presence, but he seemed completely uninterested in what it meant. I looked at Iman and got the same dull stare. Although with Iman, I sensed a bit of prodding as he raised what would have been his eyebrows were he not as bald as a banana peel.

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I stood frozen, looking up at the diamonds in the sky. I sensed the aliens standing on either side of me.

“Where is your planet?” I asked. “What’s it called? Estrala?”

“Due east,” Iman said pointing a long finger into dawn. “It’s the bright one. Some call it the Morning Star.”

I fixed my gaze on the brightest star near the horizon. The yet-to-rise sun painted the background with a pinkish tint. It was then that I noticed a snowflake alight on the tip of my nose. Looking up, it seemed like all of the stars in the sky were coming down to kiss the earth. In a matter of moments, the ground was blanketed with snow. Oddly enough, I still felt remarkable warm.

“That’s because this is not merely the snow of winter,” Yewell said, having read my thoughts. “Consider this the precipitous effect of your endeavor.” Read more »

As I walked down the path holding my torch to light the way, I noticed the sun beginning to rise, the sky burning a deep red hue. I looked around me, and it seemed as if the flame from the torch had jumped to the trees as they glistened from green to vibrant shades of red, orange, and gold.

“I can only assume,” I said, turning to look back at Iman and Yewell, who’d been leisurely walking behind me, “that Autumn has come early.”

Iman nodded. “This is the time of the harvest. You’ve created a mental vision of your path. You’ve modeled spiritual ambition in developing meaning behind your endeavor. Autumn is symbolic of realizing the fruits of your labor by sensing your Physical gifts and taking on the role of Aligning.” Read more »

As I considered the concept of starting out with a clear vision, I noticed a path open up among the trees.

“So this is your idea of Pathfinding?” I asked the aliens.

Yewell nodded, “Previously unseen paths are always discovered when you seek deeper vision.”

“That’s profound,” I said.

“I have my moments,” he said with a shrug.

I nodded toward the path. “So where does it lead?”

“There’s only one way to find out,” said Iman.

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“Before mankind began communicating through language” Iman stated, “he used the method of art, of symbols, a method which is still in practice today. Many of these symbols aligned with the natural state of the world, such as the four season, the four elements, and the four aspects of human nature. Since then, other devices for interpreting the natural progression have been developed, but all of them describe the evolution of mankind toward becoming what he is capable of.”

Iman held out his hand, and in the middle of this palm, a small translucent ball swelled to the size of an orange. As he lowered his hand to his side, the globe remained hovering in the air and glowed brilliantly like a miniature sun. As it darkened, it began to spin slowly, and I could see movement on its surface as if it were coated with water.

“Even in one of your oldest accounts of Creation,” Iman continued, “the Biblical story, God first created the firmament, Air. Before all things are created, there is a purity, a newness, and in many different traditions, this clarity is imparted through different symbols.”

The spinning globe took on the appearance of Earth and then seemed to melt from the bottom, still maintaining its size and integrity, but stretching to the floor in a metallic sheen. When it reached what would have been the floor of the nebulous void, it curled up on itself, growing into a craggy rock. As the boulder took shape, the trail from the globe hardened into a listening sword with the globe sitting atop the hilt.

“Is that… is that…” I gulped. “Is that Excalibur?” Read more »

“So that’s it?” I said. “All seven habits?”

“Almost,” said Iman, holding up a long, scrawny finger. “There’s also an Eighth Habit.”

“What’s that? Always write a sequel?”

“Of sorts,” Yewell laughed in a bubbly chuckle. “As Dr. Covey explained it, the Eighth Habit is to ‘Find Your Voice and Inspire Others to Find Theirs.’ So if you find something you feel the need to say and can’t quite finish it in one volume, a sequel’s not a bad idea.” Read more »