The McAllister Code is a fictional approach to marketing that is out of this world! Go on a journey through time and space as two aliens convince Steve McAllister to turn his hometown of Sarasota, Florida into a marketing mecca. Filled with great information, a lot of laughs, and a story about getting back to the basics of humanity that will keep the pages turning, The McAllister Code is a must for anyone seeking purpose in their business and in life.

In the midst of a brutal hurricane season, after seeing an incomprehensible object shoot through the night sky, Steve McAllister receives a strange email stating that his latest book has been picked up for publication. The only problem is that he hasn’t written it. Setting out to unearth the mystery of the errant press release, Steve meets two aliens who charge him with a foreboding task – turn the city of Sarasota, Florida into a marketing mecca.

With a handful of guiding principles and a bevy of philosophical ideologies, the two wise-cracking extraterrestrials take Steve on a journey through time and space in order to teach him the finer points of industry and how his community can prosper in the new millennium. Filled with humor, wisdom, and intrigue, The McAllister Code is the definitive allegorical journey of one man on a quest to write his world.
As the Second Iteration of The McAllister Code comes to life via this blog, catch up with how it all began by ordering a copy of The McAllister Code: The First Iteration eBook.

Throughout the month of February, 50% of all eBook sales from this website will go to Haitian relief.
As an added BONUS, if you order The McAllister Code now, you will also get a free copy of the 38 page eBooklet “Developing Positive Habits in Social Network Marketing” by Steve McAllister!

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“We’ve got a few more ordeals to face?” I said. “I don’t recall the you part of the we being much part of the last one.”

“We were there in spirit,” said Yewell.

“Yeah, I’ll bet you were.”

“We’ll stick closer on the next one,” assured Iman.

“What’s the next one?”

The aliens looked at one another and smiled.

“I really hate it when you do that,” I said.

Yewell shrugged. “You’ll get over it.” Read more »

“I have the strength to overcome what?” I asked.

“Whatever challenge your journey offers you,” said Iman. “Each of you has it. You’re just not all aware of it. However, by going into your Inmost Cave and realizing the strength within you, you prepare yourself for facing whatever challenges come from without.”

“Would you like us to show you?” asked Yewell.

“I suppose it couldn’t be worse than the Inmost Cave.”

“That’s exactly the point,” said Iman. Read more »

We were completely engulfed in darkness. I could no longer see either of the aliens. I could not even see my hand in front of my face.

“What happened?” I called into the void.

“The Inmost Cave is the heart of your darkness,” one of the aliens said, I couldn’t tell which one. The submergence into blackness was more than disorienting; it was nearly maddening. Read more »

“So that’s it?” I said. “We answer the call to adventure, have someone to guide us through it, and we become light bearers?”

“Becoming a light bearer is not as simple as it sounds,” said Iman.

“It never is,” I said.

“Allow us to demonstrate,” said Yewell, and with a snap of his fingers we were again submerged in the blackness of the nebulous void. Read more »

I watched as the man they called David helped me up and onto the bench. Though I knew I’d never met him before, there was something familiar about him, a sort of connection that I couldn’t quite put my finger on.

“That feeling you have is quite common,” said Yewell, again reading my thoughts, “though often overlooked. In many of your myths, the meeting of a mentor is regarded as supernatural.”

“Like Cinderella’s Fairy Godmother,” said Iman.

“He seems familiar,” I said, “but I don’t know if I’d call it supernatural.”

“This coming from the guy talking to aliens in his head,” said Yewell. Read more »

“What if we can’t find the courage to accept our call to adventure?” I asked.

“Then the call will go unanswered until you do,” said Iman. “Some of you may never find it as evidenced by the stagnation and compromises you see in your society today.”

“And those that do?”

“Those that do will realize that when you answer the call, there is always someone there to guide you on your way,” said Yewell. “Joseph Campbell called it the Meeting of a Mentor, and if you look at the myriad of myths you hail as hero stories, you will see it evidenced time and again.” Read more »

“That sounds all well and good,” I said, “but that’s just life, not really an adventure.”

Iman shook his head. “An adventure is any undertaking that includes risk and an unsure outcome. Any time you put yourself out there or expand yourself, you risk losing the you that you are. You risk losing the comfort zone you’ve created for yourself. You risk the security you’ve wrapped yourself up in. Any time you try something new, it assures that you will not be engaging the same old same old you’re accustomed to. Thus the adventure begins.”

“What if we don’t want to risk it?” I said. “I mean, what if we like the status quo? Like  you said, it’s comfortable. It’s safe.”

“A good number of the calls to adventure are left unheeded,” said Yewell. “They are heard and refused because they seem either too large and daunting or too small or insignificant. However, each of the calls goes forth with purpose and untold opportunity for growth. Ignoring any of the calls results in the stagnation not only of the hero but of society at large. For the person that is living consciously, no adventure is too big and no adventure is too small.” Read more »